Lead Generation Tip #2

Marketing = Leads

Leads + Sales Process = Sales & New Reps

Sales & New Reps = Success!

If you want to have a successful business, then understanding marketing and lead generation should be at the top of your ‘to-learn’ list as it is one of the most important skills you can learn as an entrepreneur.

Having lead abundance is often the answer to overcoming any current failing in the sales process of your business.

Plus, when you consider most businesses desperately crave a steady influx of new leads every day, now you’re starting to get an idea of just how valuable this one skill really is for your success.

Of course, it’s also important to manage and improve your conversion rates every step of the way, but it starts with generating leads and putting them through your sales process in order to identify any holes that will need plugging later on.

Now, before we jump in and get started, it’s important that we lay the proper foundation of knowledge. And that starts with defining what marketing is.

Here’s my definition of marketing that has served me very well over the years:

“Marketing is any educational effort directed towards consumers that speaks about the unique benefits of your products, service, or business and requests your prospects to (A) give you their contact information, or (B) buy your product.”

As you can see, my definition requires that the prospect take action. This form of advertising is called “Direct Response Marketing” because you ask your prospects to respond to your marketing.

Direct marketing has its roots in mail order, is over 100 years old and is founded on testing and tracking your results.

Direct marketing is vastly diferent from branding and advertising because of the Call to Action (CtA) found in every ad.

Consumers that answer your ad and provide you with basic information (usually their name, email and phone number) are a lead.

Leads are then funneled into your sales process and become either (A) product buyers, (B) new team members, or (C) pass on your offer today.

As a business owner, direct marketing can be the answer to your prayers because when done right, you know how profitable your advertisements are (or aren’t) based on the response you get from them.

This means you can easily set a budget for your business and know with relative accuracy, just how many leads each ad will generate.

As you can imagine, this kind of information is extremely powerful!

Most professional marketers will tell you that having multiple ads running simultaneously is the #1 key to success.

Keep in mind that your long-term success will come not only from your ability to market, but also from your ability to teach your team how to market.

So if you want to rapidly explode your business and get massive momentum, be sure to share your successful lead generation campaigns with your downline!

Now, if you’re unhappy with your results from your current marketing efforts, check your ads to see if you’re clearly asking prospects to take some form of action (whether it’s to give you their contact info, or to buy your product/service). Odds are high that either you (A) don’t have a CtA, or (B) your CtA is too confusing.

TIP: From here on out, any marketing you do MUST include a CtA!

In our next issue, we’ll start delving deep into the secrets of lead generation marketing. We’ll also talk about the two areas of your business that desperately need a steady flow of leads. Plus, I’ll share a simple yet powerful template you can use for all of your marketing needs.

So stay tuned ‘cuz we’re about to spice things up in your business! …

Also, don’t be shy! Please leave a comment or question below.

Yours for more profits.

Founder and CEO

P.S. Click here to see this week’s schedule of Free Web Event Broadcasts to learn more about how myPhoneRoom’s ‘done-for-you’ prospecting service can help you take your business to the next level while working less!

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  • Scot Kuwaye says:

    Hi J.Joshua,

    Firstly thanks for your efforts to help those who are trying to figure out how to market and be successful. I just started out literally a few weeks ago. I am getting a lot of help from my mentor, Ted Sims. He has help me set up the foundation of my web sites, auto-responder and where to purchase leads, etc.

    I do believe and understand the value of marketing. I did my homework (Lead Generation wk 3) yesterday after listening to Lead Generation recordings 1 & 2. I want to learn all I can about marketing from you.

    Thanks for sharing your experiences, opinions and just helping out those who want it badly!!

    Scot Kuwaye

  • [...] This post was mentioned on Twitter by Andrew Magginnis. Andrew Magginnis said: Lead Generation Tip #2: Marketing = Leads Leads + Sales Process = Sales & New Reps Sales & New Reps = S.. http://bit.ly/1hlDjn [...]

  • Marty Sutton says:

    Spot on with the content provided. As a new marketer is is vital to not only market but to provide a call to action. So many newbies miss that simple yet effective point. Glad to see that you are providing valuable info to help us out.

    Keep it coming?


  • Thanks so much…I MUST MASTER this to market my product.
    What good is it having BEST PRODUCT…teaching people to be totally fluent in Spanish in 3 weeks, if no one knows about it….lol
    Carolyn Thorburn….

    You are the best…on the 2 recorded, and 1 live call I listened too,
    I am doing my homework and will have it ready shortly

  • Keith Sass says:

    Hi there
    Keith Sass here,
    I’m really new to all this Internet stuff.
    I have Big Idea’s ,tons of leads
    I just don’t know how to deal with all this stuff.
    1 step at a time
    Where,how and what do I do ?
    I get 5000 leads a day from 1 source
    another 2-3000 a day from anot
    I don’t want to set up a responder on my ISP
    Paid responders won’t let me upload them (or I don’t know
    what I’m doing?
    Please help me get started fast ,I desperate for money
    and it is starting to show.
    “Have A Great Day”
    Keith Sass

  • Excellent post, J. Joshua.
    So many people involved in home based businesses especially network marketers forget that they have to market their products and services. And yes, your readers do need to be told what to do next.

  • Emil Gamm says:

    How can I use these tags: I know some of them on part (a) href ? Row (b) & (c) ? I know about cta’s, I use them, but don’t know if I am getting respons, it’s a company site I am using.
    Reviewing your program I can see where you will be helping a lot of new & old get their businesses going.

  • admin says:

    Thanks everyone!
    I’m happy to hear you found this brief intro valuable.

    Be sure to stay tuned because I’m just getting started with the marketing tips. My goal is to help you generate more leads than you can handle!

    Oh, and please don’t be shy in leaving comments or asking questions.

    Founder and CEO

    • Marty Sutton says:

      j.joshua, I was on your site but i could not find where to sign up for your service or the cost? Can you point me in the right direction?

      Marty Sutton

      • admin says:

        Hey Marty,

        You can join myPhoneRoom by going here and creating your account:


        Once you’ve done that, you’ll get a welcome email confirming your account creation.

        That email will also have a link to the back office. Click on the link and log in to the back office. Now just follow the simple steps to get started and you’re in!

        Email me if you have any questions or need help with anything.

        Yours for more profits.


        P.S. If you haven’t had the opportunity to watch myPhoneRoom’s video presentation, I strongly recommend you watch it right now. Here’s the link:


        The video explains all of the various features and benefits of myPhoneRoom’s exciting ‘done-for-you’ prospecting service.

  • Your explanation of Marketing was very precise Josh.

    I like how you explain to teach your downline how to market.

    Fact is, it’s real with any business. My GM’s at my Nightclub/Bar, and Stripclub/Bar, have no idea how to market.

    Dan Kennedy says the only thing you can’t outsource is your marketing. That’s why our downline must be provided with tips on how to market to generate more leads. Offline, and On-line.

    Again, when you capture one’s information, it should be maintained in a safe database, with a backup in your safe deposit box.

    Then market to your current customers, and yes, use the C+A, so your customers will buy more, and you can enjoy more time in Tahiti.

    Thanks Josh,

    William Whitlow
    Home Business On Line Marketer

  • A very nice Topic. Thanks alot hope you go for the detail next time!

  • Hi, sorry for this offtopic question but i dont find the RSS Feed Link to add this Blog to my Feedreader. Could you please give me the URL? Thanks a lot.

    Greetings from Switzerland

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