Lead Generation Tip #2
Marketing = Leads
Leads + Sales Process = Sales & New Reps
Sales & New Reps = Success!
If you want to have a successful business, then understanding marketing and lead generation should be at the top of your ‘to-learn’ list as it is one of the most important skills you can learn as an entrepreneur.
Having lead abundance is often the answer to overcoming any current failing in the sales process of your business.
Plus, when you consider most businesses desperately crave a steady influx of new leads every day, now you’re starting to get an idea of just how valuable this one skill really is for your success.
Of course, it’s also important to manage and improve your conversion rates every step of the way, but it starts with generating leads and putting them through your sales process in order to identify any holes that will need plugging later on.
Now, before we jump in and get started, it’s important that we lay the proper foundation of knowledge. And that starts with defining what marketing is.
Here’s my definition of marketing that has served me very well over the years:
“Marketing is any educational effort directed towards consumers that speaks about the unique benefits of your products, service, or business and requests your prospects to (A) give you their contact information, or (B) buy your product.”
As you can see, my definition requires that the prospect take action. This form of advertising is called “Direct Response Marketing” because you ask your prospects to respond to your marketing.
Direct marketing has its roots in mail order, is over 100 years old and is founded on testing and tracking your results.
Direct marketing is vastly diferent from branding and advertising because of the Call to Action (CtA) found in every ad.
Consumers that answer your ad and provide you with basic information (usually their name, email and phone number) are a lead.
Leads are then funneled into your sales process and become either (A) product buyers, (B) new team members, or (C) pass on your offer today.
As a business owner, direct marketing can be the answer to your prayers because when done right, you know how profitable your advertisements are (or aren’t) based on the response you get from them.
This means you can easily set a budget for your business and know with relative accuracy, just how many leads each ad will generate.
As you can imagine, this kind of information is extremely powerful!
Most professional marketers will tell you that having multiple ads running simultaneously is the #1 key to success.
Keep in mind that your long-term success will come not only from your ability to market, but also from your ability to teach your team how to market.
So if you want to rapidly explode your business and get massive momentum, be sure to share your successful lead generation campaigns with your downline!
Now, if you’re unhappy with your results from your current marketing efforts, check your ads to see if you’re clearly asking prospects to take some form of action (whether it’s to give you their contact info, or to buy your product/service). Odds are high that either you (A) don’t have a CtA, or (B) your CtA is too confusing.
TIP: From here on out, any marketing you do MUST include a CtA!
In our next issue, we’ll start delving deep into the secrets of lead generation marketing. We’ll also talk about the two areas of your business that desperately need a steady flow of leads. Plus, I’ll share a simple yet powerful template you can use for all of your marketing needs.
So stay tuned ‘cuz we’re about to spice things up in your business! …
Also, don’t be shy! Please leave a comment or question below.
Yours for more profits.
Founder and CEO
P.S. Click here to see this week’s schedule of Free Web Event Broadcasts to learn more about how myPhoneRoom’s ‘done-for-you’ prospecting service can help you take your business to the next level while working less!