Now before we jump into the various avenues for marketing and advertising your website, there’s one step we must take in order to put success on our side.

Doing this one simple step can easily save you countless hours of frustration and thousands of dollars from being flushed down the drain.

Step one in getting targeting traffic to your site is …

#1. Understanding your target market:

Before we do anything, it’s really important for you to take the time to know and understand who your target market is and what emotional hot buttons to push in order to get them to take action.

Knowing your market like the back of your hand will greatly help you stay fresh and interesting. Which helps to keep their attention on you and increase your sales and recruiting efforts.

Please don’t underestimate the importance of this first step in your overall marketing strategy and gameplan because done right, it will greatly influence how you market and what you say in your marketing.

With that said, let’s talk about specific marketing tactics you can use starting right now to drive traffic to your site.

#2. Article Writing:

Writing brief articles with good, original content that is of interest to your audience can be one of the most effective marketing tactics you can use.

A good article does a whole lot more than just drive quality traffic to your site. It can:

• Position you as the leader your prospects are looking for.
• Pre-sell your prospects on giving your products a try.
• Pre-sell your prospects on joining your team.
• And more!

Once you’ve written your article, simply post it to the various article directories found across the net (Article submission software if very handy for this chore).

TIP: Don’t forget your resource box! Be sure to write your bio (keep it short) at the end and direct readers to your site (use your website url)!

#3. One Way Links:

A simple way of getting your site noticed by the search engines is to get quality (and relevant) sites to link back to your site.

Getting links to your site is actually much easier than it sounds. For example, when you write an article and include your resource box at the end.

Sites like Squidoo, Hubpages and WordPress can be a great source of links (and traffic) to your site when done properly.

Regularly participating and commenting in forums and blogs that are relevant to your business (don’t forget to set up a link in your signature) – can also drive a steady stream of quality prospects to your site.

Just be sure to think before you comment or post!

I hope this article was helpful.

Please don’t be shy in asking me any questions or sharing your thoughts with us.

Yours for more profits.

Sincerely,

J.Joshua.Beistle
CEO & Founder

What is often taught and sold to beginners is the idea that having an email list allows you to make hundreds, even thousands of dollars with the simple click of button and the sending of a single email.

But what is rarely taught are the actual factors required in order for you to build a responsive email list, recruit new reps and make money with but a click of a button!

Here are my five list building tips to help you build a responsive list for your business:

Tip #1. Offer something of value to your prospects in exchange for their name and email address.

Free reports or a free ebook are standard offerings online and still work like gangbusters. If, and only if, the report or ebook offers something of value to your prospects.

It’s important that you match your offer to your market’s desires. This means that if your target prospect is looking for information on how to start a home based business, don’t offer them an ebook of cooking recipes!

Also, here’s a great tip to help you endear your prospects to you:

On your download page, give your new subscriber an additional free bonus of some kind. This is called over-delivering and helps you bridge the cold void between your prospects and yourself.

Tip #2. Use the right auto-responder service.

Two of most well known auto-responder services online are Aweber and GetResponse (I use both, but am leaning towards Aweber as being my top choice).

For a nominal monthly fee, you get a user-friendly interface to craft your broadcast messages, to manage your subscribers, and the highest email deliverability rates – getting your message delivered is of obvious importance because if no one gets your email, then no one can respond to your offer!

If you are serious about marketing your business online, DO NOT skimp here, and definitely don’t settle for free auto-responders in order to cut your costs.

Tip #3. Be consistent, relevant and personal.

Once you make the leap to email marketing, it’s important you stay in front of your prospects on a regular basis. When you first get started, once a month is good enough because you will have so much other work to get done.

Then, after your business has matured a bit, you can increase the frequency of emails to once a week or more if you have lots to say.

Speaking of what to say … try and make your follow up and broadcast messages relevant. Remember, if your subscriber opted-in to get information on a certain topic, make sure you follow up with similar information or content.

Staying relevant will keep your subscribers interested and will help get your emails opened and read.

And finally, treat your prospects like humans!

Your prospects are regular people just like you, so skip the ‘hoity-toity’ fancy big words, and stick to being friendly and personal – that’s what they want. Speak to your prospects like they were old friends of yours and you will get much further ahead.

Tip #4. Don’t be shy in talking with your prospects.

One thing that frustrates prospects to no end occurs when their attempts to contact the list owner go unanswered.

When you respond promptly and courteously to emails, you are making a connection with the other person. If your subscribers start talking with you and as they start learning more about you, they will start to trust you and even respect you.

And that’s when they feel comfortable enough to join you in business, or give your products a try.

Tip #5. Focus on building a relationship with your list, not just building a list.

Don’t get caught up in trying to build the biggest list of prospects on the planet. While list size does matter, it’s only half of the equation. The other half is your relationship with the list — refer back to #3 & #4 above.

So be sure to actively look for ways to strengthen your relationship with your subscribers – it’ll pay off in spades in the future!

Finally, remember, building a list takes time, effort and a little bit of cash – but mostly it requires lots of elbow grease.

So if your list is growing slow at first, don’t despair, keep doing the things that are working and bringing you subscribers.

Hope this helps.

Please feel free to ask a question or leave a comment.

Yours for more profits.

Sincerely,

j.joshua
CEO & Founder

P.S. Got a list building tip? Please share it with us in the comment box below!

IMPORTANT NOTICE: LAST DAY to view this Special Event Video!

Hard work alone won’t make you rich.
But an endless supply of quality leads can!

Hold on to your hat my friend because today is a very important and exciting day!

Today marks the day you’re done living in “lead poverty” and enter into lead abundance and success!

Introducing: The Small Business Broadcast Network!

I am very excited and proud to unveil our latest marketing tool called the “Small Business Broadcast Network.”

Thanks to the SBBN, you’ll be able to easily …

• Generate an endless supply of quality leads every single day of the week like clockwork!

• And set it up to be completely hands free with LESS THAN 20 minutes of work a day!

• And you can do all of this for pennies!

So grab a drink, some popcorn (or your favorite snack) and click the ‘play’ button below to put an end to your lead poverty and blast your business into the stratosphere!

As always, yours for more profits.

j.joshua.beistle
CEO & Founder

P.S. Please give the video a minute or two to load.

NOTE: The SBBN is only available to myPhoneRoom members (at no additional charge).

Limited-Time ‘Get-Started’
Special Holiday Gift Offer
for New Members:

When you join myPhoneRoom today, not only will you be able to take full advantage of our sensational ‘done-for-you’ prospecting service, but you’ll also get the following gifts for free!

Gift #1. Full access to the Small Business Broadcast Network at no additional charge!

Gift #2. $50.00 in Call Center credits.

Gift #3. A copy of the script I used to recruit over 5,000 people!

Gift #4. Join at the ‘Classic’ level and get 1,000 SBBN credits!

Gift #5. Join at the ‘Pro’ level and you’ll get 2,000 SBBN credits!

Gift #6. Join at the ‘Executive’ level and you’ll get 4,000 SBBN credits!

Now you’ve got absolutely no excuse to take your business to the next level. But whatever you do, don’t dilly-dally – This special offer ends on Sunday, December 13th!

Here’s How to Join myPhoneRoom and
Take Advantage of our Special Holiday Offer:

Joining myPhoneRoom is really easy – All you need to do is CLICK HERE TO JOIN and you’ll be able to take full advantage of myPhoneRoom and the SBBN to start generating a ton of leads for your business today!

If you want more information about myPhoneRoom’s exciting ‘done-for-you’ prospecting service, just click here to watch our short 20 minute presentation.

If you don’t have enough new leads coming into your funnel on a daily basis, then you’ll love this brief, but informative article because I’m going to show you a simple step-by-step process that once complete, will drive a ton of targeted traffic to your site.

STEP #1.
Write articles (or have them ghostwritten) and submit them to as many article directories as you can. Don’t forget to include your website address in your resource box so prospects who read your article can find your website!

Here’s a list of the top ten article directories on the web, ranked by traffic (#1 getting the most):

1. ezinearticles.com
2. articlesbase.com
3. buzzle.com
4. goarticles.com
5. helium.com
6. articlealley.com
7. articlesnatch.com
8. articledashboard.com
9. amazines.com
10. ideamarketers.com

To really rock this method, I strongly recommend using ‘article submission’ software which will automate the process for you and save you a ton of time.

STEP #2.
Next, take your article and turn it into a free squidoo lens and hubpage.

Then do the same but use free blogging sites like blogger, livejournal, or wordpress and turn your article into a blog post for free.

STEP #3.
Finally, if you’ve got a camcorder, simply take your article and turn it into a video and then submit it to the various video sites like youtube, viddler, etc…

For more tips on video marketing, CLICK HERE.

—–

The great thing about this technique is the fact that you get to “recycle” much of your content and work. Thereby getting much more bang for your buck.

Plus, it doesn’t cost much (if any) money to implement.

The downside of this method is that it can take time to really get the ball rolling.

And if you aren’t a writer, or don’t have time to write articles, then you’ll have to outsource that aspect and find a ghostwriter. www.elance.com can be a good place to start your search for a ghostwriter.

The good news is that you can get quality articles ghostwritten for very cheap.

If you’re dead broke, THIS is your lead generation strategy – Get to work on it right now and start generating leads for your business!

Hope this helps.

Yours for more profits.

Sincerely,

j.joshua
Founder & CEO

PS. Don’t be shy, please leave a comment or ask a question.

If you’ve ever taken any classes or read any books on advertising or marketing, then no doubt you’ll be familiar with the AIDA formula.

If you’re unfamilliar with the AIDA formula, then today’s issue will be extremely beneficial for you.

AIDA stands for Attention, Interest, Desire and Action.

Here’s more detail about how the formula works in real life.

Attention: The first rule of writting any good ad is to get your prospects attention. If they aren’t paying attention to you, then they can’t buy from you.

Creating attention in ads comes in the form of either a headline or a graphic that stands out from the crowded marketplace.

Interest: In order for you to spark your prospects interest, you must focus on and demonstrate the benefits of your product to them and how it will solve a pressing problem or fulfill a want.

Desire: This is the actual ad content designed to highlight their want and create the desire to have it filled.

Action: This is where you give them instructions on how to buy or how to get more information so you can follow-up with them and make the sale.

I’m sure you noticed that there is significant overlap between different parts of your ad. For instance, your attention getting headline or graphic will oftentimes help create interest.

There is also a great deal of overlap in generating interest and desire in your prospect through your ad.

Success Tip: Network marketing typically requires a number of ‘touches’ with your prospect before they’re ready to say yes and buy from you, or to join your business.

That’s why it is critically important you collect your prospects contact information so that you can control the follow-up process and be there when they are ready to get started.

It’s also what makes myPhoneRoom such a powerful tool for your business because we can connect with your prospects for you to gauge their interest and seriousness. For more information about myPhoneRoom’s exciting ‘done-for-you’ prospecting service, click here.

Yours for more profits.

Sincerely,

j.joshua
Founder and CEO

P.S. Please feel free to leave a comment or ask me a question.

P.P.S. Got questions on how myPhoneRoom can help you take your business to the next level? Click here to see when our next presentation is.

Today, we’re going to start delving deep into exactly what you need to do in order to create a winning campaign. So without any further delay, let’s jump right on in …

Part 1: Foundation Overview

Who: This is the person who would most likely buy your products or join your business and who you’ll start targeting your marketing campaigns and efforts towards.

Avoid This Mistake: ‘Shotgun’ Marketing

Shotgun marketing is a commonly made mistake and happens when you aren’t focused on specifically identifying your target prospect/demographic base.

Typically, with a shotgun marketing approach, you end up stretching your advertising dollars too thinly and accidentally murder any chance of success you might have had with your marketing campaign.

You’ll get far better results being selective in how you spend your advertising dollars and in targeting your ideal prospect.

What: This is your product name and brief description of features and benefits.

When: This is the legitimate urgency factor(s) your marketing must create in order to bring you maximum results. In short, you must convey the urgency to your audience that the best time to buy is right now!

Where: This is an additional targeting tool used to identify traffic patterns of your “whom”.  Ie. If you are marketing a new plant fertilizer, you may want to advertise near or around a nursery – which is a common place that your prospects would most likely be found.

Why: This is the #1 benefit of your product and should solve a problem of your prospect.

How: This is how you’ll plan to market your business and reach your target audience. Examples include: Online adversing, newspaper, radio, tv personal marketing, direct mail, telephone, etc…

Let’s Take A Look

At These Concepts At Work:

Now let’s go through each of these in detail using myPhoneRoom as our example.

FYI – I won’t mention our lucrative affiliate program or our residual powerline bonus because I am designing a product based lead generation campaign.

For biz opp leads, I would simply follow the same steps, but with a focus towards making money and freedom.

Rest assured that the methods used here will work for any legitimate product, service or business you wish to market.

Who:
An ideal prospect for myPhoneRoom is someone who …

1) Has a home-based business.
2) Is generating leads on a daily or weekly basis.
3) Doesn’t have enough time to follow-up properly.
4) Hates making cold calls.
5) Looking to make more money without any additional work.
6) Wants to maximize their results.

What:
Service Name: myPhoneRoom
Service Type: Done-For-You Prospecting Service

Features:

1. Special member discount pricing.
2. Professional script training and review.
3. Voice Broadcasting system for instant lead generation.
4. Pay only for results.
5. Never a surprise bill.

Benefits:

1. More money.
2. Time Freedom.
3. Instant Professional Image.
4. Positioning as successful leader prospects are looking for.
5. Better recruiting rates.

*There are over a dozen more features and benefits that I could add or talk about, but for the sake of brevity I’ve only highlighted a handful of the major features and benefits our prospects and members have told us excited them.

When:
In our case, we’ll be using various urgency factors in our sales process after we’ve gotten our prospects contact info.

Where:

1) Industry magazines and journals.
2) Biz opp websites
3) Small business marketing and sales tips websites

Why:
Our ‘done-for-you’ prospecting service means our members don’t have to cold call or waste their precious time talking with unqualified prospects.

How:
Online marketing via Articles, PPC, and banner ads.
Offline marketing via Newspaper ads.

I hope this has helped you get a better understanding of what you need to do in order to create a successful marketing campaign.

In our next issue, we’ll talk about setting a budget and getting the most bang for our ad dollars as we can.

Yours for more profits.

Sincerely,

j.joshua
Founder and CEO

P.S. Please feel free to leave a comment or ask me a question.

P. P.S. Got questions about how myPhoneRoom can help you take your business to the next level? Just click here and register for our next webinar event to find out how!

Leads + Sales Process = Sales & New Reps

Sales & New Reps = Success!

If you want to have a successful business, then understanding marketing and lead generation should be at the top of your ‘to-learn’ list as it is one of the most important skills you can learn as an entrepreneur.

Having lead abundance is often the answer to overcoming any current failing in the sales process of your business.

Plus, when you consider most businesses desperately crave a steady influx of new leads every day, now you’re starting to get an idea of just how valuable this one skill really is for your success.

Of course, it’s also important to manage and improve your conversion rates every step of the way, but it starts with generating leads and putting them through your sales process in order to identify any holes that will need plugging later on.

Now, before we jump in and get started, it’s important that we lay the proper foundation of knowledge. And that starts with defining what marketing is.

Here’s my definition of marketing that has served me very well over the years:

“Marketing is any educational effort directed towards consumers that speaks about the unique benefits of your products, service, or business and requests your prospects to (A) give you their contact information, or (B) buy your product.”

As you can see, my definition requires that the prospect take action. This form of advertising is called “Direct Response Marketing” because you ask your prospects to respond to your marketing.

Direct marketing has its roots in mail order, is over 100 years old and is founded on testing and tracking your results.

Direct marketing is vastly diferent from branding and advertising because of the Call to Action (CtA) found in every ad.

Consumers that answer your ad and provide you with basic information (usually their name, email and phone number) are a lead.

Leads are then funneled into your sales process and become either (A) product buyers, (B) new team members, or (C) pass on your offer today.

As a business owner, direct marketing can be the answer to your prayers because when done right, you know how profitable your advertisements are (or aren’t) based on the response you get from them.

This means you can easily set a budget for your business and know with relative accuracy, just how many leads each ad will generate.

As you can imagine, this kind of information is extremely powerful!

Most professional marketers will tell you that having multiple ads running simultaneously is the #1 key to success.

Keep in mind that your long-term success will come not only from your ability to market, but also from your ability to teach your team how to market.

So if you want to rapidly explode your business and get massive momentum, be sure to share your successful lead generation campaigns with your downline!

Now, if you’re unhappy with your results from your current marketing efforts, check your ads to see if you’re clearly asking prospects to take some form of action (whether it’s to give you their contact info, or to buy your product/service). Odds are high that either you (A) don’t have a CtA, or (B) your CtA is too confusing.

TIP: From here on out, any marketing you do MUST include a CtA!

In our next issue, we’ll start delving deep into the secrets of lead generation marketing. We’ll also talk about the two areas of your business that desperately need a steady flow of leads. Plus, I’ll share a simple yet powerful template you can use for all of your marketing needs.

So stay tuned ‘cuz we’re about to spice things up in your business! …

Also, don’t be shy! Please leave a comment or question below.

Yours for more profits.

j.joshua
Founder and CEO

P.S. Click here to see this week’s schedule of Free Web Event Broadcasts to learn more about how myPhoneRoom’s ‘done-for-you’ prospecting service can help you take your business to the next level while working less!