This Event is Over

Don’t Miss It!

ALL NEW for 2010

“Red Hot Prospects: 101 Ways To Generate 10 Leads A Day”

Classes begin Feb 27th, 3:00 EST

Don’t miss out on this “CRAZY” and
OUTRAGEOUSLY GENEROUS
limited-time special offer!

“Today I’m selling my most successful lead generation website and YOU CAN POCKET up to $30,000!”

My staff couldn’t believe their ears when I walked into the office the other morning and told them I had decided to sell one of my most successful lead generation websites and help you make an extra $30,000 — They really thought I’d finally lost my marbles!

Press ‘Play’ on the video right now
while this offer is still available!

Please Be Patient – The video may appear to hang while loading.

…

This offer is first come, first served.

Call and join right now!

Instructions:

New Members: Click here or call our office at 1-800-222-8289 to take advantage of this special limited-time offer. Please leave a message with your name and number and how late we can call you. A member of my staff will contact and help you get started right away!

Existing myPhoneRoom Members: Please log in by clicking here and then create a support ticket. One of my staff members will assist you in upgrading asap! Also, as a myPhoneRoom member you can promote this OUTRAGEOUS offer RIGHT NOW and make money! Just use your NEW unique affiliate link found at the very top of the members back office once you log in.

Yours for making 2010 your most profitable year ever!

Sincerely,

~J. Joshua Beistle
CEO & Founder of myPhoneRoom

Thanks to PPC advertising, you can get extremely targeted, high converting prospects to your website. But there are several “secrets” you must know in order to do this successfully and without breaking the bank!

SECRET #1.
The first step in creating a successful PPC campaign, is you must know who your target prospect is. You need to know what they are searching for and what keywords they’re using when they search.

A huge part of your success will come from how well you can get into your customers shoes and mindset. Think about what search phrases you would use if you were looking to buy your product or service.

Be sure to write down every search term and phrase you think of. I like to use an excel spreadsheet for this as I’ll be using the list later on in my PPC campaign.

Also, be sure not to censor yourself. At this point you only goal is to create as big a list of potential keywords for your campaign. The winners and losers with automatically identify themselves for you as the campaign goes live.

SECRET #2.
Now this second “secret” will be obvious to anyone who has any PPC experience, but it’s often overlooked by those just getting started and it usually significantly hinders their ability to be successful long term.

But one of the most useful tools you can use when setting up your PPC campaign is the daily budget limit which allows you to set how much you’d like to spend on clicks each day – whether it’s just $20 a day or $2,000. You have complete control in setting your ad budget — and you should!

If you set you campaign to the “no daily budget” option, you will pay for however many times your ad is shown and clicked on.

In other words, your ad will be shown as many times as possible throughout the day and it can amount to a staggering number that can easily send you to the poorhouse!

So, if you’re on a budget, or just starting out, I highly recommend you put a daily budget to your ad campaign until the campaign has run for at least a week and you know what your statistics and conversions are.

PPC advertising can get expensive really quickly. So set your budget according to what you can afford.

SECRET #3.
Don’t just go for the obvious keywords in your niche.

It’s time to put your thinking cap on and make your skull sweat thinking of other keywords that are related to your niches major keywords.

Oftentimes these “sleeper” keywords can make the difference between a winning and losing campaign.

Also, mispellings are another great source of traffic your competitors most likely aren’t capitalizing on like they could (and should).

SECRET #4.
Focus on selling your prospect on clicking your PPC ad for more details.

At this stage in your marketing funnel, prospects haven’t even opted-in to your lead capture page so your goal at this point is simple: Get them to click your ad to visit your lead capture page and opt-in for more details and information about your product/service/opportunity.

That’s why your ad MUST sell your prospects on clicking the ad and going to the lead capture page.

Your PPC ad is not the time or place to try and sell them anything. That’s why your PPC ad must focus on getting your prospects to your lead capture page and nothing more.

SECRET #5.
Focus on conversions, not clicks.

You can easily get 1,000 clicks a day, but if those 1,000 visitors converts to zero sales, you’ve wasted your time and a lot of money.

The goal of your PPC campaigns should be to have the highest conversion rate possible. Which leads me to the next secret:

SECRET #6.
One of the BIGGEST keys to success with PPC advertising is ensuring that your PPC ad and lead capture page messages match.

If you’re marketing the benefits of your product in your PPC campaign and a prospect clicks on your ad only to be taken to your opportunity page … then your PPC campaign is destined to fail but not before it gobbles up a bunch of your money.

The old bait and switch simply does not work with PPC advertising.

First, your conversion rate will crater and flatline. Here’s why: When people click on your ad, it’s because they think clicking on it will answer a question or address a problem they have.

If the question or problem isn’t answered immediately upon visiting your page, they’ll leave.

Second, you will lose a lot of money and fast. It doesn’t take very long for PPC costs to skyrocket. Especially if you’ve written a killer ad that gets plenty of clicks but doesn’t convert due to your lead capture page being a complete disconnect from what you promised or said in your ad.

And thirdly, and quite simply, Google (and other search engines) don’t like marketers who try to (A) game the system or (B) try to take advantage of consumers.

If your PPC ad and lead capture page aren’t working synergistically  content-wise, expect to be penalized severely.

Penalties most commonly manifest themselves in higher pay-per-click costs which means you pay more for every click then you otherwise would - I hope you’ve got a big budget!

Other times, your entire campaign will get shut down.

The bottom line is simple:

Make sure the message in your ad and lead capture page match.

SECRET #7.
One of the greatest things about PPC advertising is that you can quickly and easily test different headlines, offers and ads to see which one really connects with your prospects and brings you the highest number of clicks and sales.

So test, test, test and test some more!

And don’t be scared to test out some of the crazier ad ideas you have, some of the biggest breakthroughs come from the most unexpected places.

I hope this brief introduction to Pay-per-click advertising was helpful.

If you have any questions, or would like to comment, please do so below!

Yours for more profits.

Sincerely,

J.Joshua.Beistle
CEO & Founder

IMPORTANT NOTICE: LAST DAY to view this Special Event Video!

Hard work alone won’t make you rich.
But an endless supply of quality leads can!

Hold on to your hat my friend because today is a very important and exciting day!

Today marks the day you’re done living in “lead poverty” and enter into lead abundance and success!

Introducing: The Small Business Broadcast Network!

I am very excited and proud to unveil our latest marketing tool called the “Small Business Broadcast Network.”

Thanks to the SBBN, you’ll be able to easily …

• Generate an endless supply of quality leads every single day of the week like clockwork!

• And set it up to be completely hands free with LESS THAN 20 minutes of work a day!

• And you can do all of this for pennies!

So grab a drink, some popcorn (or your favorite snack) and click the ‘play’ button below to put an end to your lead poverty and blast your business into the stratosphere!

As always, yours for more profits.

j.joshua.beistle
CEO & Founder

P.S. Please give the video a minute or two to load.

NOTE: The SBBN is only available to myPhoneRoom members (at no additional charge).

Limited-Time ‘Get-Started’
Special Holiday Gift Offer
for New Members:

When you join myPhoneRoom today, not only will you be able to take full advantage of our sensational ‘done-for-you’ prospecting service, but you’ll also get the following gifts for free!

Gift #1. Full access to the Small Business Broadcast Network at no additional charge!

Gift #2. $50.00 in Call Center credits.

Gift #3. A copy of the script I used to recruit over 5,000 people!

Gift #4. Join at the ‘Classic’ level and get 1,000 SBBN credits!

Gift #5. Join at the ‘Pro’ level and you’ll get 2,000 SBBN credits!

Gift #6. Join at the ‘Executive’ level and you’ll get 4,000 SBBN credits!

Now you’ve got absolutely no excuse to take your business to the next level. But whatever you do, don’t dilly-dally – This special offer ends on Sunday, December 13th!

Here’s How to Join myPhoneRoom and
Take Advantage of our Special Holiday Offer:

Joining myPhoneRoom is really easy – All you need to do is CLICK HERE TO JOIN and you’ll be able to take full advantage of myPhoneRoom and the SBBN to start generating a ton of leads for your business today!

If you want more information about myPhoneRoom’s exciting ‘done-for-you’ prospecting service, just click here to watch our short 20 minute presentation.

If you don’t have enough new leads coming into your funnel on a daily basis, then you’ll love this brief, but informative article because I’m going to show you a simple step-by-step process that once complete, will drive a ton of targeted traffic to your site.

STEP #1.
Write articles (or have them ghostwritten) and submit them to as many article directories as you can. Don’t forget to include your website address in your resource box so prospects who read your article can find your website!

Here’s a list of the top ten article directories on the web, ranked by traffic (#1 getting the most):

1. ezinearticles.com
2. articlesbase.com
3. buzzle.com
4. goarticles.com
5. helium.com
6. articlealley.com
7. articlesnatch.com
8. articledashboard.com
9. amazines.com
10. ideamarketers.com

To really rock this method, I strongly recommend using ‘article submission’ software which will automate the process for you and save you a ton of time.

STEP #2.
Next, take your article and turn it into a free squidoo lens and hubpage.

Then do the same but use free blogging sites like blogger, livejournal, or wordpress and turn your article into a blog post for free.

STEP #3.
Finally, if you’ve got a camcorder, simply take your article and turn it into a video and then submit it to the various video sites like youtube, viddler, etc…

For more tips on video marketing, CLICK HERE.

—–

The great thing about this technique is the fact that you get to “recycle” much of your content and work. Thereby getting much more bang for your buck.

Plus, it doesn’t cost much (if any) money to implement.

The downside of this method is that it can take time to really get the ball rolling.

And if you aren’t a writer, or don’t have time to write articles, then you’ll have to outsource that aspect and find a ghostwriter. www.elance.com can be a good place to start your search for a ghostwriter.

The good news is that you can get quality articles ghostwritten for very cheap.

If you’re dead broke, THIS is your lead generation strategy – Get to work on it right now and start generating leads for your business!

Hope this helps.

Yours for more profits.

Sincerely,

j.joshua
Founder & CEO

PS. Don’t be shy, please leave a comment or ask a question.

Having a solid, opt-in email list can be one of the most lucrative assets you’ll ever possess.

Build a strong relationship with your subscribers and they will come to trust you and in time, join you in business.

In order for that to happen, you need to know how to list build, so here’s a few tips to get you started:

List Building Tip #1.

Do not give away any information about your company or opportunity until your prospect has given you their contact information first.

Online, a lead capture page does this for you. So be sure to advertise and market your lead capture page url and not your company home page! – You can send your prospects to your company homepage after they opt-in.

Offline, if you’re using an 800#, your service provider should automatically be gathering their contact information for you.

And if you’re talking to them, just ask them for their contact so you can send them more information. Yes, it really is that easy!

List Building Tip #2.

To encourage people to opt-in, offer them a valuable gift for free. E-books and reports (digital) are great gifts to give away because of the inherent value they provide your prospect. Plus, it won’t cost you a penny to deliver the ebook or report.

List Building Tip #3.

To further increase your opt-in rate, show and tell your prospect what’s in it for them and why they should opt-in.

Once you’ve started list building, be sure to set a schedule of communication to stay in regular contact with your prospects.

If you’re just getting started, then an email a month is a good place to start. Think of it as a monthly newsletter. As your list grows, you’ll want to increase your monthly communication to twice a month, once a week, twice a week, etc…

List building does not have to be difficult. Just stay focused on your advertising and marketing each week.

Now don’t be shy, please leave a comment or a question.

Yours for more profits.

Sincerely,

j.joshua
Founder and CEO

PS. Got questions on how myPhoneRoom can help you take your business to the next level? Click here to see when our next presentation is.

Today, we’re going to start delving deep into exactly what you need to do in order to create a winning campaign. So without any further delay, let’s jump right on in …

Part 1: Foundation Overview

Who: This is the person who would most likely buy your products or join your business and who you’ll start targeting your marketing campaigns and efforts towards.

Avoid This Mistake: ‘Shotgun’ Marketing

Shotgun marketing is a commonly made mistake and happens when you aren’t focused on specifically identifying your target prospect/demographic base.

Typically, with a shotgun marketing approach, you end up stretching your advertising dollars too thinly and accidentally murder any chance of success you might have had with your marketing campaign.

You’ll get far better results being selective in how you spend your advertising dollars and in targeting your ideal prospect.

What: This is your product name and brief description of features and benefits.

When: This is the legitimate urgency factor(s) your marketing must create in order to bring you maximum results. In short, you must convey the urgency to your audience that the best time to buy is right now!

Where: This is an additional targeting tool used to identify traffic patterns of your “whom”.  Ie. If you are marketing a new plant fertilizer, you may want to advertise near or around a nursery – which is a common place that your prospects would most likely be found.

Why: This is the #1 benefit of your product and should solve a problem of your prospect.

How: This is how you’ll plan to market your business and reach your target audience. Examples include: Online adversing, newspaper, radio, tv personal marketing, direct mail, telephone, etc…

Let’s Take A Look

At These Concepts At Work:

Now let’s go through each of these in detail using myPhoneRoom as our example.

FYI – I won’t mention our lucrative affiliate program or our residual powerline bonus because I am designing a product based lead generation campaign.

For biz opp leads, I would simply follow the same steps, but with a focus towards making money and freedom.

Rest assured that the methods used here will work for any legitimate product, service or business you wish to market.

Who:
An ideal prospect for myPhoneRoom is someone who …

1) Has a home-based business.
2) Is generating leads on a daily or weekly basis.
3) Doesn’t have enough time to follow-up properly.
4) Hates making cold calls.
5) Looking to make more money without any additional work.
6) Wants to maximize their results.

What:
Service Name: myPhoneRoom
Service Type: Done-For-You Prospecting Service

Features:

1. Special member discount pricing.
2. Professional script training and review.
3. Voice Broadcasting system for instant lead generation.
4. Pay only for results.
5. Never a surprise bill.

Benefits:

1. More money.
2. Time Freedom.
3. Instant Professional Image.
4. Positioning as successful leader prospects are looking for.
5. Better recruiting rates.

*There are over a dozen more features and benefits that I could add or talk about, but for the sake of brevity I’ve only highlighted a handful of the major features and benefits our prospects and members have told us excited them.

When:
In our case, we’ll be using various urgency factors in our sales process after we’ve gotten our prospects contact info.

Where:

1) Industry magazines and journals.
2) Biz opp websites
3) Small business marketing and sales tips websites

Why:
Our ‘done-for-you’ prospecting service means our members don’t have to cold call or waste their precious time talking with unqualified prospects.

How:
Online marketing via Articles, PPC, and banner ads.
Offline marketing via Newspaper ads.

I hope this has helped you get a better understanding of what you need to do in order to create a successful marketing campaign.

In our next issue, we’ll talk about setting a budget and getting the most bang for our ad dollars as we can.

Yours for more profits.

Sincerely,

j.joshua
Founder and CEO

P.S. Please feel free to leave a comment or ask me a question.

P. P.S. Got questions about how myPhoneRoom can help you take your business to the next level? Just click here and register for our next webinar event to find out how!

Personally, with so much going on, I’ve found it always pays to go over the checklist to ensure I didn’t miss (or forget) anything and make sure I’ve done everything in my power to create a winning campaign from the get go.

Feel free to print this out for your records and future use.

Regardless of where you’re currently focused, you can use this template to create product based leads, or biz opp leads.

Tip: If you’re going to be generating product based leads, then you’ll want to choose a ‘flagship product’ and lead with it in your campaign.

What is a “Flagship Product”?
A flagship product is a single product your company sells that has mass appeal. You’ll use your flagship product to ‘hook’ prospects in to your business — first as a consumer, then as a team member.

In other words, you’ll lead with and sell this product when speaking with prospects.

If your company only has one product, then the choice is made for you. myPhoneRoom falls in this category.

However, your company may have several dozen different products to choose from. In this case, choose a product (hopefully one you’ve used yourself), and just start marketing it. We can make adjustments later on.

Why Lead With A Flagship Product?
The reason why you want to lead with a single product is because if you share a dozen different products with your prospects from the get-go, the sheer amount of choice will simply overwhelm them. And overwhelmed people choose and do nothing.

It’s best to educate and sell them one product, and then slowly educate and sell them your other products over time.

Here’s the Template:
A solid marketing campaign from start to finish comprise of the following six areas:

#1. Foundation:
The Who, What, Where, When, Why and How.

#2. Budget:
You’ll want to set a rough target lead cost relative to expected conversion rates and the value of each customer.

#3. Action List:
Make a “to do” list of places to run your ad.

#4. Advertising:
This is your actual ad.

#5. Metrics:
This is where we run tests and keep track of the results.

#6. Monitoring and Updates:
Consistently refine your input on step 1.

In our next issue, I’ll start delving into the above steps and explain each in depth. Where possible, I’ll even share real-world examples with you.

Tip: As we go thru this you should be building your own marketing campaign at the same time.

Yours for more profits.

Sincerely,

j.joshua
Founder and CEO

P.S. Don’t be shy! Please leave a comment or ask a question below.